Building a brand that not only brings together, but celebrates happiness and success.
With a growing need to adopt a truly holistic approach to our mental and physical fitness, Mediablaze were approached to create a brand strategy, identity and digital platform for a new kind of fitness, wellbeing and swim space in West London.
Mediablaze hosted a brand strategy workshop to understand the brand purpose, how to bring the brand to life, and to engage existing gym members with the vision for W3 Club. We identified the competitor landscape across central London, covering boutique and other high-end gym spaces, to establish key points of differentiation from multiple perspectives to highlight our unique proposition in the leisure and sports marketplace.
Working closely with key stakeholders including Olympic and Commonwealth Swimmers, Professional Coaches, Trainers and Specialist Leisure Transformation Consultants, we were able to build a strategy that would engage members and the wider community through a variety of touch-points, both on and off line.
Workout \ Wellness \ Water
To define a stand-out unique proposition in the sports and leisure marketplace in Central London, we worked with the team to define W3 Club as a new kind of fitness, wellbeing and swim space in West London. It will become a space where a truly holistic approach is taken to helping its members achieve their goals, whatever their level.
With a key focus and emphasis on both our physical and mental wellbeing to enable people to be Happy and Successful, W3 Club will create a supportive, motivating and inspiring environment that promotes an all-encompassing universal approach. W3 Club is committed to creating the only space in London, that offers workout, wellness and water in one location, close to the city centre. An inclusive community that’s open to all.
Agile sprints to deliver on time
We not only created an interactive landing page to share the vision for what W3 Club will become, we also built a new website and mobile app that integrated with their existing online booking system to provide members with a seamless, engaging and informative brand experience from the outset.
Mediablaze deliverables included: