A video to launch This Girl Can's #1milechallenge

This Girl Can #1milechallenge with The Running Bug

We were tasked with creating a motivational promo for The Running Bug’s #1milechallenge initiative. The video combines the look and feel of the This Girl Can TV ad campaign, and active members of its online community to bring the initiative to life. The shoot comprised various setups portraying the girls setting out and achieving their mile in a particular discipline, with direct instruction from the girls themselves on how participants can enter and additionally donate to Cancer Research UK.



This Girl Can



Launch the project