Who We Are | Mediablaze Group

Content marketing for a modern world

Who we are

A group of like-minded editors, journalists, publishers and digital evangelists, dedicated to creating brand stories that connect with consumers

Creating experiences with exquisite content at their heart


Not content to fill space

We are experts in the art of storytelling. Not a PR agency that’s doing social on the side or an ad agency that’s hired a few word monkeys – but bona-fide content marketing specialists. We were founded in London, 2010 by a group of editorial specialists who saw that social media and digital publishing could reshape the way that people relate to brands. Since then we’ve developed successful content strategies for some of the world’s largest organisations, all the while dedicating ourselves to giving brands not just a voice, but also compelling and relevant things to say. Every day. We’re not doing it because it pays the bills (though that helps), we’re doing it because it’s the most creative, exciting, challenging way we can think of spending our time.

OUR LEADERSHIP TEAM The people that steer the ship

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Paul Button


With over 15 years experience publishing some of the world’s biggest brands in tech & lifestyle media, Paul’s award winning work at organisations including Haymarket Media and Future PLC gives him a unique perspective when it comes to successfully commercialising brands through content.

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Tom Dunmore

Strategy Director

Former broadcaster and editor-in-chief of Stuff Magazine, the world’s best selling consumer tech title, Tom is a standout creative thinker and award winning strategist. With a career spent at the vanguard of emerging technologies, he is ideally placed to deliver global digital strategies for our clients.

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Roger Barr

Digital Director

Our tech savvy, super talented, digital evangelist, Roger is the brains’ behind creating destinations and mobile experiences for brands including Merrell, LG and Sony.

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Michael Brook

Editorial Director

The only man to edit, both T3 and Stuff Magazine, Michael is one of the most experienced and talented technology editors in the world. He provides editorial direction for brands as diverse as Dali, Eset and Timberland.

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Dan Whitney

Client Services Director

A highly creative people person, building relationships with some of the worlds most well known sports and technology brands, including Merrell, LG and Jaguar Land Rover comes naturally to Dan.

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Dan Green

Financial Director

A hugely experienced financial director, Dan cut his teeth at some of London’s most innovative, independent agencies, delivering profitability and growth in every role. Now helming the next phase of our international expansion, he provides a firm hand and clear vision for the agency's future development.


Mediablaze is part of the iCrossing family, with integrated capabilities and offices on four continents.

  • 900 Staff
  • 16 Offices
  • 12 Countries
World map of mediablaze network