Your weekly dose of digital, social, and content marketing news. This week …
1. Instagram is bookin’ it with yet another update
As part of a blog celebrating one million advertisers, Instagram announced that later this year it will roll out a new feature that allows users to quickly book appointments with businesses – within the app itself. With just a few taps, customers can secure a table at a local restaurant or pick an ideal time slot at their favourite salon.
2. Heineken is here to judge you
Last weekend, Heineken launched a new interactive campaign for Heineken Saturday at the 2017 Formula 1 Rolex Australian Grand Prix. In major cities across Australia, interactive panels were set up challenging contestants to ‘talk’ their way into the Grand Prix. An on-screen Heineken hostess judged whether the contestant was “worthy” of free tickets to the event … or not.
3. Video-sharing earns its own platform
2017 is the year for video – and Google seems to think so, too. The internet giant’s incubator, Area 120, is introducing a new platform called Uptime, which creates a social experience out of watching YouTube videos. Users can share videos with followers, who can comment and react. Although there are no messaging or live capabilities yet, those out there who love funny cat videos will now have a proper platform in which to share their best finds.
4. AI vs. The Agency
Cosabella, the lingerie brand, has a new head of digital marketing: Albert. The in-house artificial intelligence platform has replaced the lingerie retailer’s digital ad agency by solely managing paid search ads and social media marketing. The company has seen a 30% increase in its customer base thanks to Albert’s efforts. This comes in a day and age where AI and chatbots are beginning to revolutionise the digital world. What do you think: is AI going to take over?
5. Durex provides excitement
Last week, Durex India took to Twitter to announce that it was launching its first ever fashion product, Jeans. Social media was abuzz with plenty of memes erupting around the campaign after the first ad previewed on the social network. It’s official website even experienced a blackout. It turns out that all wasn’t as it seemed – Durex was not investing in denim. Instead, Jeans is the “world’s slimmest condom pack”, designed to be discreet (however skinny your jeans may be!).
— Durex India (@DurexIndia) 24 March 2017