Your weekly dose of digital, social, and content marketing news. This week …
1. A legend returns
According to VentureBeat, the robust Nokia 3310 is set to make a comeback during Mobile World Congress (26th of Feb). The legendary phone is fondly remembered as one of the hardiest handsets ever made, and for many (including me!) the sweet, nostalgic joy of playing pixelated Snake and composing your own ringtones from scratch can become reality again. HMD Global Oy, the Finnish manufacturer with exclusive rights to market phones under the storied Nokia brand, is planning to announce its homage to the 3310 for a retail price of €59 / £50.
I’m getting one.
2. Valentine’s day Domino’s
Although the (possible) origin of Valentine’s day is a bit more brutal than you would’ve thought, it doesn’t hold marketers back from creating love-themed campaigns for the day. Some play around with the cute-factor, like Strauss Group’s ‘Valentine’s is gross’ ad, while others seize the opportunity to send out a more serious message.
And then, there’s Domino’s. The pizza company is getting a reputation for coming up with fun and innovative new ways to, well, order pizzas, and this Valentine’s Day it introduced its very own wedding registry. The love-themed menu has got couples covered, whether it’s ‘low-key date night’ or a ‘2am bachelor party feast’, you’re mere clicks away from turning your wedding party into a pizza party. Very cheesy.
3. Brands miss a trick with Snapchat
As Generation Z’s love affair with Snapchat continues, many brands are still in the dark about how to tap into the platform’s potential. A recent survey from Fluent revealed that ‘69% percent of Snapchat users skip ads on the network “always” or “often”’. Does this mean brands need to give up on Snapchat? Definitely not. Among the findings in Digiday’s recent research it’s noted that while traditional ads are being glossed over, content is having a big impact. With the average completion rate for brands’ unpaid content sitting at 88 percent in the final quarter of 2016, the opportunity is there for brands looking to engage their fans.
Don’t let the name put you off: this handy tool can remind you what’s public on your Facebook and what’s not. A lot of Facebook users have no idea where to find their privacy settings, and online identity theft is becoming an increasing threat. After entering your URL, the page provides a summary of everything that is public from your profile, enabling you to change the privacy settings of found features. The more you know.
‘Chatbot’ is quickly becoming a new buzzword in the content marketing landscape. Several brands are introducing this new ‘employee’ in their business, some with more success than others. And while chatbots definitely have the potential to add something valuable to your company, they also need to be carefully thought out. We listed three savvy ways that brands (and one creative job seeker) have put them to use in recent months.