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Measurement

Measurement & attribution

We use our experience in cross-channel media marketing and data collection to ensure we're optimising every campaign. And by attributing value to early stages of the customer journey, we can help shape your marketing investment decisions. Scroll to discover

Latest Measurement & attribution work

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Supporting Insights

Programmatic content: where storytelling and science collide

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Measurement & attribution insights

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Insight is in the eye of the beholder: Data challenges and opportunities…

As senior marketers, we increasingly rely on data-driven insights to make important decisions. In order to understand consumer behaviour and the impact of our marketing efforts, the research options are endless and can range from harnessing the power of big data, to running small-scale growth marketing experiments.

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Looking into our crystal content ball

Some of the brightest minds in our industry give their predictions for 2017.

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6 steps to a successful hashtag strategy

A well-planned hashtag strategy can transform your social presence.

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