dmexco 2017 | Mediablaze Group

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dmexco 2017

By:
September 7, 2017

On 13 and 14 September 2017, Mediablaze will be exhibiting with our partner iCrossing Germany for the first time at the digital fair dmexco in Cologne (Hall 6, Stand AL-004). As part of the combined marketing agency for the modern world, our joint consumer-oriented approach (C2B) to digital marketing brings contextual, personalised content, digital experiences and brand storytelling to the fore.

Today, brands have to adjust to the demands of an increasingly digital, mobile and automated world, with an equally demanding consumer on the other end. Mediablaze and its partner iCrossing joined forces in November 2016 to close the gap between engagement and transaction, by combining iCrossing’s powerful understanding of consumer intent with Mediablaze’s storytelling abilities. The partnership allows the complexity of today’s digital marketing landscape to be managed across multiple territories and stakeholders with the speed and efficiency modern digital marketing requires.

As one of the leading global digital agencies, iCrossing combines creativity with data, technology and performance marketing. As an expert content and digital agency, Mediablaze brings improved content and digital experiences to the iCrossing offering, through:

Data & intelligence

We use data to understand the context and sentiment of digital consumption and conversation in order to deliver relevant customer experiences. With the help of various data sources, we identify and analyse media usage, data patterns and touch-points to understand and predict customer patterns and behaviours.

Technology

Our in-house team of developers and creative technologists are experts in building platforms for ongoing digital engagement across all devices – as well as integrating and optimising for existing social networks.

Content

At Mediablaze we believe in the power of editorial content and our international editorial network helps us deliver content for our clients across multiple territories at the speed necessary for content marketing today. We create an effective framework and align strategy to each business in order to enable delivery of relevant content and formats in the right time and the right place.

Amplification

We make it easy to put your content in front of engaged people by applying our expert knowledge to choose the right tools and platforms to programmatically target, distribute and optimise your content in real time.

“At dmexco, we will present our new holistic service for the first time together with our new partner Mediablaze. Technologically advanced data collection, customer-specific strategy development and generation of content in an international context, is something the market is demanding and we’ve developed the capacity and experience in our team to deliver on that,” says Dirk Thum, Managing Director of iCrossing Germany.

Paul Button, CEO of Mediablaze says, “dmexco is the world’s leading trade fair for digital marketing, so we’re delighted to be able to present our services together with our partner iCrossing. Many of the global brands we work with have a real challenge creating global content strategy and real-time content at scale that can work in local territories. We’re looking forward to sharing our work and new thinking in this area.”

If you’d like to find out more about creating this consumer-focused approach across your digital marketing, our founders Paul Button and Roger Barr, alongside the Managing Director of iCrossing Dirk Thum are available. Please book an appointment by emailing [email protected] to avoid disappointment. Mediablaze and iCrossing Germany will be at dmexco on 13 and 14 September in Hall6, Stand AL-004.

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