Weekly wrap-up 02.12.16

Weekly wrap-up 02.12.16

Facebook testing a fake news detector and more.

Your weekly dose of digital, social and content marketing news. Here’s what we’ve been talking about this week …

 

1. Facebook blocks Prisma’s live video filters

The Russian startup launched their app in June, initially offering a series of art filters that could be applied to photos. After the filter-lovin’ public of Instagram embraced the app en masse, the team added support for video. However, almost immediately after launch, the startup’s access to the Live API was cut off by Facebook.

 

2. H&M ‘Come Together’ Christmas ad

‘Tis the season, and brands are battling over having the best Christmas ad. The much-anticipated John Lewis advert has inspired dogs from all over the country to bounce away, and warmed many people’s hearts instead of being a tearjerker. However, it was Waitrose and even Heathrow who made us blink some tears away (we’re not crying, you’re crying). H&M has just released its new blockbuster ad (starring Adrien Brody) and although it’s not as emotional as the aforementioned adverts, it’s definitely a gem to watch. Hollywood director Wes Anderson is behind H&M’s blockbuster festive ad, which is filmed in a ‘Grand Budapest Hotel’ style:

 

3. Pinterest adds ‘Showcase’ option to help businesses put their best foot forward

Pinterest is launching a new design for business profiles that allows brands to showcase more products and ideas on their pages. The slideshow-style feature can be populated with five boards that automatically alternate, and with a placement right at the top of a business profile it is one of the first things a general user sees. The new updates give you more control over how your content is displayed, helping you showcase your products and offerings in a more effective way.

 

4. Facebook testing a fake news detector

Facebook is showing red warning labels above fake news links in the News Feed for some users in what appears to be a limited test. However, the feature appears to be an implementation of the Chrome plugin B.S. Detector, which some users took as a test by Facebook itself.

 

5. Reuters now employs an algorithm to detect breaking news on Twitter

Last week, Reuters unveiled its custom tool with the name ‘Reuters News Tracer’. The news agency claims its software is designed to identify breaking news events on Twitter while initial reports are still coming in. According to Reuters, its biggest (and most important) challenge when developing the algorithm was figuring out what events were newsworthy and not spam.

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