Weekly wrap-up 30.01.17

Weekly wrap-up 30.01.17

Cute animals and stuff of nightmares.

Your weekly dose of digital, social, and content marketing news. This week…

1 Tumblr app adds stickers and photo filters

As social networks continue to play catchup with one another, it was only a matter of time: Tumblr has added filters and stickers to its photo uploader and GIF Maker. New stickers will be introduced every month, including Valentine’s Day and Black History Month packs for February. The new features should be recognisable from various other platforms like Snapchat and Instagram, but Tumblr is differentiating itself with a 3D aesthetic. Stickers and filters are available now on Android and iOS – so go ahead and have a play.

2 Facebook tests Snapchat-like Stories

Another platform taking cues from Snapchat is Facebook, which is testing its very own ‘Stories’ feature at the top of its news feed. Testing in Ireland first, the feature centres on Facebook’s new in-app camera, giving users the option of adding filters and geolocation tags to their photos and videos. Like Snapchat, you can access it by swiping to the right on the mobile app.

3 It’s your bag of crisps calling

A partnership between Tostitos, Uber, and MADD (Mothers Against Drunk Driving) resulted in a bag of Crisps that is able to call an Uber for you when you’ve had a few too many. Tostitos’ limited edition ‘Party Safe’ bag comes outfitted with a sensor connected to a microcontroller capable of detecting alcohol scents in your beer breath. A fun idea with an important message – here’s hoping it will sink in with or without the crisps.

4 Frighteningly funny ‘Rings’ prank

You’ve probably seen this prank circling around the internet: a creepy girl with a horrifying similarity to Samara from The Ring, crawling out of a television. For visitors to a Best Buy store in Westchester County the stuff of nightmare became reality, but for Paramount this viral video is marketing gold. The agency behind the campaign, Thinkmodo, has had plenty of experience, and success, in doing real-world pranks for horror movies. We’re just happy we didn’t need a new telly. 

5 #CuteAnimalTweetOff

Last Wednesday, a handful of zoos around the world engaged in a fierce combat of cuteness: tweeting out photos of their most adorable animals. It all started when Smithsonian’s National Zoo released a press release announcing the birth of a new grey (currently white) seal:

That got the ball rolling, and soon, zoos everywhere joined with the hashtag #CuteAnimalTweetOff. Although the exact recipe for a viral success is still a mystery, the tweet-off proved the power of cute once again.

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