Weekly dose of digital, social, and content marketing news - Mediablaze
Digital, social, and content marketing news from Mediablaze

Weekly dose of digital, social, and content marketing news 23.01.17 – from Mediablaze

This week: a “live” car crash, and edible adverts.

Your weekly dose of digital, social, and content marketing news. This week…

1 A live car crash – or not?

Popular beauty vlogger Ashley Waxman Bakshi was streaming her newest vlog live from her car when she crashed head-on into an oncoming vehicle. Or not? Leaving her viewers horrified for about 10 seconds, she then reappeared on screen, warning her viewers about the dangers of being on the phone while driving. This important lesson was a collaboration between the YouTuber and the Association for Safer Driving in Israel, showing that it’s not just brands getting in on the influencer act.

2 Ads on Pinterest just became easier

Pinterest has announced another update for its ad platform, with the introduction of ad group for campaigns. If you’ve advertised on Facebook, the ad structure will be familiar. An ad group works as a container for the Promoted Pins. Targeting, budget, start & end dates, and bids are set for each ad group, so marketers have more flexibility and control over how they run each campaign.

Pinterest blog / Pinterest Ad Groups
Pinterest Ad Groups

3 Eat this ad

Videri Chocolate Factory is celebrating its fifth anniversary with edible chocolate posters displayed at Videri, local restaurants, stores, breweries, art galleries and other places that get foot traffic in the Raleigh, N.C., area. Can we have one for the office, please?

4 More interactive posters: this billboard coughs

This digital poster uses outdoor smoke detectors to identify any nearby smokers and shame them by sending the man on the screen into a hacking fit. Check out the video case study below:

5 Will 2017 be the year of the chatbot?

Watch out ‘influencer marketing’ and ‘VR’, there’s a new buzzword in town: chatbots. These computer programs are designed to have conversations with humans, and brands have taken different approaches to the feature. Digiday lists some of the most remarkable ones – from British Airways’ emoji quiz to a snarky Pumpkin Spice Latte!

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