Weekly Wrap-up 16.12.16 | Mediablaze Group

Weekly wrap-up 16.12.16

Yahoo is in trouble, and Facebook takes another shot at Snapchat.

Your weekly dose of digital, social, and content marketing news. This week…

1 Twitter jumps in on the live video bandwagon

Twitter has announced that you now can ‘Go Live’ from within the Twitter app, with Periscope fully integrated. When you’re live, anyone on Twitter and Periscope can join your live video and participate in your experience. The two apps will stay two separate entities for now, but with Periscope’s numbers going down it’s just a matter of time before the two join.

2 Yahoo reveals yet another billion-user breach

The company has discovered a new breach dating back to august 2013, which exposed names, emails and hacked passwords for more than a billion users. The breach was announced in a post from CISO Bob Lord, who attributed it to “an unauthorized third party.” Payment information was not involved, and the breach is believed to be entirely distinct from the Yahoo breach announced in September.

3 Instagram hits more than 600m users

This Thursday, the app announced that they have grown to over 600 million monthly active users. That’s a lot of #foodporn. Of those 600 million, 100 million monthly active users were added in the past six months. Instagram users have seen a lot of changes in 2016: bookmarks, likeable comments, live video, tags, drafts, zoom, Stories and of course the much-discussed algorithmic feed. Let’s see what it has in store for 2017.

4 Facebook Messenger’s new camera is another shot at Snapchat

A couple of weeks ago we already mentioned that Facebook blocked Prisma’s live video filters. Now, we know why: the social platform introduces its own Prisma-like art filters. Additionally, you can draw over photos or videos using your finger, add stickers and emojis, add real-time masks and effects to your selfies.

5 Facebook updates news feed algorithm to combat fake news

Facebook has been under fire recently for the spread of fake news. Despite initially dismissing the influence, Facebook has been forced to act. This week, they revealed four key measures it’s implementing to limit the spread of hoaxes and misinformation. It will probably not eliminate everything, but it will definitely reduce the amount of fake content.

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