Weekly wrap-up 16-01-17

Weekly wrap-up 16-01-17

Next-level detoxing and Instagram stories video ads.

Your weekly dose of digital, social, and content marketing news. Last week…

1 The January digital detox is now a thing

While first month of the year has always been a popular time for diets, teetotalling and doubling up the gym efforts (yes, even at our office), some people are adding a digital detox to the mix. Out of the respondents to Digiday’s survey, millennials were more likely than the average person to have deleted an account (at 58 percent) of a social media platform. But brands shouldn’t worry too much: going completely cold turkey is quite difficult for the FOMO generation.

2 Maybelline: Maybe he’s born with it

To promote its golden-tubed Big Shot Mascara by Colossal, Maybelline is launching a marketing campaign with Manny Gutierrez, a male beauty star, in the leading role. Maybelline isn’t even the first beauty brand to welcome a male face into its arms: In October, Cover Girl featured makeup artist James Charles to star as the first Cover Boy.

3 Instagram Stories start rolling out video ads

Last Wednesday, Instagram announced that it’s rolling out full-screen, auto-playing video ads to Stories. The new feature will begin with a trial involving around 30 corporate partners and brands like McDonald’s, Airbnb and Nike.

4 The Facebook Journalism Project

Facebook has announced a new project which aims to help them improve their ties with the news reporting community. Simply called ‘The Journalism Project’, the new initiative will work in three ways: collaborative development of news products, training & tools for journalists, and training & tools for the general public. In addition, they launched a program to work with third-party fact-checking organisations to identify hoaxes on Facebook, as an answer to the criticism of the last couple of months that the platform did not do enough to tackle the proliferation of fake news stories.  

5 Our predictions for digital & content marketing in 2017  

We asked some of the brightest minds in the industry to predict the content marketing trends for 2017. Here’s what they had to say …  

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