06-02-17 Weekly dose of digital, social, and content marketing news

Weekly dose of digital, social, and content marketing news 06.02.17 – from Mediablaze

Superbowl madness and ‘alternative facts’.

Your weekly dose of digital, social, and content marketing news. This week …

1. Facebook tweaks their news feed

You won’t believe what happens next… It’s true: Facebook starts hitting back to click baits and fake news. Last Tuesday, the social giant announced that its news feed will change, prioritising “authentic” content and favouring posts “that people consider genuine, and not misleading, sensational, or spammy”. It’s hard to know what kind of impact this change will have until Facebook users have a chance to live with it for a while, but it’s at least a start.

2. “Why drive yourself crazy?”

“Hey silver Ford driver, stop seeing red,” might be one of the things you would have seen driving to work last week. “Avoid all this bleeping traffic,” reads another billboard. “Leeds to London, 2 hours and 14 minutes” – was signed, Virgin Trains. The train operating company is trying to persuade frustrated U.K. drivers to switch to the train instead of their car. The campaign by agency Krow and digital outdoor specialists Grand Visual, together with Manning Gottlieb OMD and Talon, targets drivers in Leeds and Newcastle with hyper-localised and personalised billboards until the 12th of Feb. Let’s hope it doesn’t drive anyone mad!

3. All you need is Dove(‘s alternative facts)

New Dove antiperspirant helps you remember distant relatives’ names at family gatherings. New Dove antiperspirant makes the lift arrive when you feverishly press the button. New Dove antiperspirant knows a guy who can get you on the guest list. At least, that’s what the advert says. Unilever’s Dove and WPP’s Ogilvy produced a two-page ad that appeared in The Guardian and The Times of London on Saturday in an answer to the introduction of the term ‘alternative facts’ by Trump adviser Kellyanne Conway. Very Sassy, Dove!

4. Instagram ups their image-game

First reported by Droid Life, Instagram is testing another change to its platform: letting you post multiple images at once. Previously this feature was only available in ad form for businesses. It’ll be interesting to see how Instagram is going to implement this: We’d imagine you can post just a few pictures a time, and not a 200-photo album.

5. Super Bowl super bingo

Yesterday the much-anticipated Super Bowl took place again, and the ads of Budweiser and 84 Lumber already made the headlines. But what really broke the internet was (you’ve probably seen it around) our Super Bowl Bingo! We hope everyone enjoyed it, and remember – it’s not about winning but about taking part.

superbowl bingo

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