Super Bowl 2019: football lost, but did advertising win?
Super Bowl 2019 - Football lost, but did advertising win?

Super Bowl 2019: football lost, but did advertising win?

Last night’s Super Bowl LIII was historically dull. The final score was 13-3 – the lowest-scoring Super Bowl in history…

The New England Patriots went home with their sixth (and dullest) championship ring. The most exciting play of the game – the Rams’ Johnny Hekker’s 65-yard punt – will go down as the longest punt in NFL Super Bowl history, but ultimately, the Patriot’s oppressive defense won the day.

But, although the stats make this game look (and watch) like a snooze-fest, the adverts and halftime show proved enough entertainment to make the game a worthwhile watch.

Here’s a recap of some of the most memorable moments from last night.

  1. The halftime show, starring Adam Levine’s nipples

Maroon 5 kept a pretty low profile during their performance, probably due to the controversies leading up to the Super Bowl. However, this didn’t keep Levine from shedding his clothes throughout the night, ending shirtless, showing off numerous tattoos. Lots of people made the comparison to the notorious 2004 performance, in which Janet Jackson had a wardrobe malfunction.


  1. The Pepsi ad where Pepsi promotes Coca-Cola

Pepsi has always been a contender for the most popular Super Bowl ads each year. This time, they brought out celebrities (hello, Steve Carell, Cardi B, and Lil Jon) to ask why the ‘is Pepsi okay?’ question always has a negative tone. Even though Atlanta, where the Super Bowl was held this year, is the location of Coca-Cola’s HQ, Pepsi still playfully attacked the drinks giant. The real question is: did the advertisement really promote Pepsi, or did it do Coke a favour?

  1. Bud Light started a corn vs beer feud

Bud Light’s claim that they don’t use corn syrup in their brewing process, but Coors Light and Miller Lite do, started a feud on Twitter with the National Corn Growers Association. The association called out Bud Light for not ‘supporting [the corn] industry’, prompting Anheuser-Busch to release a statement, clearing the air and stating their support for the corn industry.

  1. Celebrities ruled the commercials

Advertisements this year were very celebrity-heavy. Amazon had Forest Whitaker, Harrison Ford, Abbi Jacobson, Ilana Glazer, and the Kelly brothers use defective Alexa products in their ‘Not Everything Makes the Cut’ ad. Stella Artois got Jeff Bridges and Sarah Jessica Parker to bring back their The Big Lebowski and Sex & The City roles. Bubly had Michael Bublé argue the pronunciation of their drink and his last name. Doritos got Chance the Rapper and the Backstreet Boys to sing a song about a snack food together. Celebrities are the way to go, especially this year.

  1. The NFL celebrated its 100th year early

The NFL’s upcoming season will make the league a century old. To celebrate, the advertisement had a star-studded cast at a fancy-dinner-party-turned-football-game. The 2 minute commercial has former and current players from all different teams throwing a golden football around the ballroom, demonstrating the simpleness and likeable aspects of football.

  1. Bud Light and Game of Thrones share a commercial

Bud Light’s second ad also got people talking. It starts with the infamous Bud Light Knight preparing to joust an opponent. He is injured and killed by his opponent, a Game of Thrones character, shocking the crowd. A Thrones dragon then engulfs the crowd in flames, with the ad ending by promoting season 4 of the HBO show. Was it a Game of Thrones commercial or a Bud Light commercial?

  1. Microsoft brought inclusivity and accessibility, Xbox brought the controller

Microsoft pulled on everyone’s heartstrings with an emotional ad about the inaccessibile nature of video games. It followed 5 kids’ struggles with using video game controllers that aren’t accessible for everyone. After the Xbox adaptive controller is introduced, the ad shows the kids intently playing video games by themselves and with friends. The very definition of a feel-good ad.

  1. The limited politics during the Super Bowl

Very few ads were political in nature, which was surprising to some people. The Washington Post ran its first Super Bowl ad, in which they stated the importance of being informed in a democracy. Narrated by Tom Hanks, it pays tribute to killed or missing journalists, including Jamal Khashoggi.

  1. Michelob made viewers uncomfortable

The beer company released two ads, both of which had viewers squirming in their seats. One commercial featured Zoë Kravitz sitting alone on a lush island, whispering into microphones and creating ASMR-like sounds like tapping the bottle and opening the cap. While some people enjoy ASMR, others found it off-putting and uncomfortable. Likewise, Michelob’s other commercial featured a robot participating in athletic activities with humans, always beating the humans. However, the robot gets sad when it realises it can’t drink the beer the humans are drinking. In the age of the rise of robots, this ad is just a little too weird.

  1. Budweiser hopped on the environment-friendly wagon

This year’s Budweiser commercial was all about wind. The ad shows a dog’s ears flapping in the wind while it’s sitting on top of a Budweiser wagon. Bob Dylan’s ‘Blowing in the Wind’ is the soundtrack of the commercial. Wind turbines in the field have the Budweiser logo on them, leading to Budweiser boasting that its brewing process is now wind-powered ‘for a better tomorrow’.

So that’s it for our roundup of the top 10 moments of this year’s Super Bowl.

It’s been a blast. Shame about the football…

Want to learn more about the digital marketing landscape?

Mediablaze is running a content, platform and performance marketing masterclasses for brands. To find out more and to book please email us – [email protected], we would be delighted to hear from you.

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