Social media fails 2016 - the worst of the worst

The worst social media fails of 2016

Anyone can do social media, right? Wrong. As these brands demonstrate…

Anyone can do social media, right? It’s simple. Find something funny/entertaining/thought-provoking (or ideally all of them), write a witty caption and fire it off into the ether. Easy.

Community management? Piece of cake. Organic engagement? Child’s play. Viral memes? One a week, no problem.

But every now and again, brands, the press and even government organisations just get it wrong. And when they do, we’re here to show them the error of their ways with a few short, sharp tips.

1. #OprahGoldberg or #WhoopiWinfrey?

Sometimes there just isn’t time to ID every celebrity before you hit ‘Post’…

Oprah social media fail

Top tip: It pays to check your facts.

2. Remember where you are

It always pays to check which account you’re actually Tweeting from. Especially if you, you know, work for the U.S. JUSTICE DEPARTMENT.

Justice-department-trolls-cnn

Top tip: Ne-e-ver forget where you’re Tweeting from.

3. Choose your words carefully

The GOP’s Senatorial Committee had some ‘choice’ words for Democrat and Iraq war veteran Tammy Duckworth. But managed to overlook the fact that Duckworth lost both her legs in combat…

20160310201634-6

Top tip: Read, re-read, and read again

4. Don’t rely on technology (too much)

Chatbots have huge potential, but let’s not forget what happened with innocent, Microsoft AI Tay earlier this year.

A little human interaction took her from this:taytweet2-640x301

To this in 24 hours:

20160325123144-screen-shot-2016-03-24-at-104622-am0

And much, much worse, but we’ll let you check that out for yourselves…

Top tip: Humans will try and break things. It’s in their nature…

5. “You’re a 6 at best”

The U.S. State Department for Consular Affairs clearly doesn’t rate most Americans…

Social media

 

Top tip: You don’t always have to put a ‘clever’ cultural spin on good advice

6. Innuendo can go wrong very quickly

KFC Australia thought they’d have some fun with a new product line, but missed the mark spectacularly.

The Tweet was deleted an hour later, but not after it had been retweeted some 10,000 times.

 kfc16n-3-web

screen-shot-2016-11-13-at-10-14-43

Top tip: Being risqué can be risky…

So there are just a few of our favourite social media fails from 2016 – let’s not forget there’s still time for these to be bettered – and with Christmas coming up, we wouldn’t bet against it.

It’s easy to gloat, but experience tells us that all of these errors could have been avoided with the right approval process and governance in place.

Get in touch on [email protected] if you’d like to find out how.

 

Related articles

More content

Insight

The four-year itch: Why CMOs stay in their roles for such a short time a…

With CMOs jumping ship more regularly than ever, it’s more important than ever to have a robust marketing plan in place…

Continue reading
Brand_experience_header

Insight

Marketing is no longer about advertising – it’s about the whole bran…

The days of ‘stack ’em high, sell ’em cheap’ are over. Brands who want real cut-through need to think carefully about the brand experience they deliver to their customers.

Continue reading

Insight

Pride 2019: what we learned about LGBTQ+ marketing

Brands came out in their droves to support Pride month this year. Here are just a few of our favourite campaigns…

Continue reading

Digital consultancy / Insight

Why your company needs to change its culture now – and how to do i…

Digital transformation brings with it a unique set of issues. Chiefly, how do you encourage your staff to drive the cultural change necessary to make it a success?

Continue reading