Blog - Page 2 of 4 - Digital Agency London | Content Marketing Agency - Mediablaze
selfie_culture

Content / Insight

Selfie culture: The effects of facial filters on self-image

Selfies are as popular as ever, but is our obsession with filters becoming a problem?

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content-marketing-roi

Content / Insight

Yes, you can make content marketing pay. Here’s how…

Building a strong business case for your content marketing is more important than ever, but where do you start?

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voice_search

Insight

Finding its voice: the rise and rise of the new search

“Alexa, turn off all lights please”. For a moment, nothing happens – until I remember that we changed the command from “all lights” to “the living room”. I let out a sigh – I feel like a complete idiot.

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Content / Insight / Social media / Video

Super Bowl 2019: football lost, but did advertising win?

Last night’s Super Bowl LIII was historically dull. The final score was 13-3 – the lowest-scoring Super Bowl in history…

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fitness gamification

Active / Content / Digital strategy / Insight / Performance / Web & app development

Fitness gamification: How brands can innovate their health and fitness offering

With the popularity of wearable tech on the rise, opportunities for brands to tap into fitness gamification have never been more prevalent. But what is it and how does it work?

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Content / Content strategy / Influencer marketing / Insight / Social media

Influencer marketing needs to clean up its act in 2019

If you can’t help but roll your eyes when you hear the word ‘influencer’ then trust me, you’re not alone.

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Data / Insight / Measurement & attribution / Performance

Insight is in the eye of the beholder: Data challenges and opportunities facing CMOs

We rely on data to make important decisions – from harnessing the power of big data, to running small-scale growth marketing experiments – the list is endless

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Active / Content / Content strategy / Insight

Health and fitness brands are missing the mark on Britain’s most profitable age group

You’d be forgiven for thinking millennials are the most profitable age group for brands, but this couldn’t be further from the truth.

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Digital consultancy / Insight / Technology

Have we reached the tipping point for AR?

Mediablaze developer Joshua Swanson takes a look into the future of AR.

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Influencer marketing

Influencers and disclosure – the celebrity endorsement

Celebrities and social media stars investigated for not labelling posts

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Paid social

Facebook trials augmented reality for advertisers

AR functionality is coming to a platform near you very soon.

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