Blog - Page 2 of 4 - Digital Agency London | Content Marketing Agency - Mediablaze

Data / Insight / Measurement & attribution / Performance

Insight is in the eye of the beholder: Data challenges and opportunities facing CMOs

We rely on data to make important decisions – from harnessing the power of big data, to running small-scale growth marketing experiments – the list is endless

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Active / Content / Content strategy / Insight

Health and fitness brands are missing the mark on Britain’s most profitable age group

You’d be forgiven for thinking millennials are the most profitable age group for brands, but this couldn’t be further from the truth.

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Digital consultancy / Insight / Technology

Have we reached the tipping point for AR?

Mediablaze developer Joshua Swanson takes a look into the future of AR.

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Influencer marketing

Influencers and disclosure – the celebrity endorsement

Celebrities and social media stars investigated for not labelling posts

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Paid social

Facebook trials augmented reality for advertisers

AR functionality is coming to a platform near you very soon.

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Personalisation & optimisation / Platform

Do your customers crave personalisation?

Head of digital, Tim Dodd says consumers can’t help themselves from choosing personalisation.

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Active / Content / Inside Mediablaze / Insight / Video

Can branded content really inspire action and sell product?

It’s 2015 and I stumble across Salomon TV and the YouTube film, “Of Fells and Hills”.

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Inside Mediablaze

Anthony Nolan – one year on….

One year on from the best spit I’ve ever done.

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