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Active lifestyle insights

We are triathletes, runners, boxers and challenge collectors. We understand the psychology of challenges and have a track record of creating digital communities based around active lifestyle for brands including England Athletics, Merrell and Marathon Talk. Scroll to discover

The power of unity - Be a lady, they said

The Power of Unity - International Women's Day

Health and fitness brands are missing the mark on Britain’s most profitable age gro…

Health and fitness brands are missing the mark on Britain's most profitable age group
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Active / Inside Mediablaze

Those who tri – the office grind

Our triathletes tell us all the ways they tri to keep healthy in the office.

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Triathlon training with the team at Mediablaze

Active / Inside Mediablaze

Those who tri – meet the triathletes

On 22 July, we’ll be competing in the London Triathlon

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Charlie's story; Cricket Balls to Cancer - Content agency Mediablaze
Fitness influencers: spreading health one post at a time

Active / Insight

Our pick of 2017’s Super Bowl ads

From the funny, to the thought-provoking, to the plain weird

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Super Bowl

Active / Insight

Super Bowl Bingo: The game within the Big Game

The Super Bowl is officially the most-watched event in America, with an average of 112 million U.S. viewers tuning into last year’s […]

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Active / Insight / News

Leicester City vs. England (and what it means for you)

England failed at Euro 2016 for the same reasons that Leicester succeeded.

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Active / Content / Insight / Platform / User experience design

Hanging from a rope with a £10,000 camera

Video man Scott talks the outdoor challenges of shooting for Merrell.

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Active / Content / Insight / Social media

Fighting fit: The rise of the new fitness social networks

We’re increasingly starting to track – and share – our every move.

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