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Active lifestyle insights

We are triathletes, runners, boxers and challenge collectors. We understand the psychology of challenges and have a track record of creating digital communities based around active lifestyle for brands including England Athletics, Merrell and Marathon Talk. Scroll to discover

The power of unity - Be a lady, they said

The Power of Unity - International Women's Day

Health and fitness brands are missing the mark on Britain’s most profitable age gro…

Health and fitness brands are missing the mark on Britain's most profitable age group
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Active / Insight / News

Leicester City vs. England (and what it means for you)

England failed at Euro 2016 for the same reasons that Leicester succeeded.

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Active / Content / Insight / Platform / User experience design

Hanging from a rope with a £10,000 camera

Video man Scott talks the outdoor challenges of shooting for Merrell.

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Active / Content / Insight / Social media

Fighting fit: The rise of the new fitness social networks

We’re increasingly starting to track – and share – our every move.

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Digital media agency, Mediablaze - Mural

Active / Content / News / Platform

Mediablaze appoints editor-in-chief, Kieran Alger to bolster editorial team

As editor of, Kieran was responsible for generating 250% growth.

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