Insight archives - Page 2 of 3 -
fitness gamification

Active / Content / Digital strategy / Insight / Performance / Web & app development

Fitness gamification: How brands can innovate their health and fitness offering

With the popularity of wearable tech on the rise, opportunities for brands to tap into fitness gamification have never been more prevalent. But what is it and how does it work?

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Content / Content strategy / Influencer marketing / Insight / Social media

Influencer marketing needs to clean up its act in 2019

If you can’t help but roll your eyes when you hear the word ‘influencer’ then trust me, you’re not alone.

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Data / Insight / Measurement & attribution / Performance

Insight is in the eye of the beholder: Data challenges and opportunities facing CMOs

We rely on data to make important decisions – from harnessing the power of big data, to running small-scale growth marketing experiments – the list is endless

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Active / Content / Content strategy / Insight

Health and fitness brands are missing the mark on Britain’s most profitable age group

You’d be forgiven for thinking millennials are the most profitable age group for brands, but this couldn’t be further from the truth.

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Digital consultancy / Insight / Technology

Have we reached the tipping point for AR?

Mediablaze developer Joshua Swanson takes a look into the future of AR.

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Active / Content / Inside Mediablaze / Insight / Video

Can branded content really inspire action and sell product?

It’s 2015 and I stumble across Salomon TV and the YouTube film, “Of Fells and Hills”.

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GDPR and social media

Insight

GDPR: the digital detox of 2018

Do NOT panic – it’s actually OK!

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Active / Content / Insight / Millennials / Platform

The 5 worst hashtags in #history

Just a myriad of hashtag disasters that have littered recent memory…

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Content / Insight / Platform / Technology

A Mediablazer’s guide to Chinese social media

It might be difficult to picture a world without your favourite social media apps. A life without #ThrowbackThursday or #SelfieSundays may be […]

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