Insight archives - Page 2 of 3 -
Pride 2019 LGBTQ marketing - Mediablaze, digital marketing agency

Insight

Pride 2019: what we learned about LGBTQ+ marketing

Brands came out in their droves to support Pride month this year. Here are just a few of our favourite campaigns…

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Digital transformation and culture change

Digital consultancy / Insight

Why your company needs to change its culture now – and how to do it

Digital transformation brings with it a unique set of issues. Chiefly, how do you encourage your staff to drive the cultural change necessary to make it a success?

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Marketing in hyper growth companies

Insight

The challenges of marketing in hyper-growth companies – and how to solve them

Do you know where to invest your marketing budget to drive growth? Here’s why keeping your marketing hyper-measurable is key to delivering results.

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Cyberchondria: Is technology fuelling the worried well?

Insight

Cyberchondria: Is technology fuelling the worried well?  

Fitness trackers and health gadgets are arming us with a host of information about our well-being, but is that always a good thing?

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Health and fitness apps

Data / Insight

Healthy and Appy? Why data integration holds the key

Healthy and appy – Wellness is big business. Mediablaze look at the impact of data integration on this multi-billion dollar industry.

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Diversity in beauty

Content / Editorial / Insight

Diversity: Why it matters in beauty

Brands and media outlets are still missing the mark – and potential income – when it comes to inclusivity. It’s time to make some changes.  

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Data scientists

Content / Content strategy / Data / Insight / Performance

Citizen data scientists could plug a gap in your marketing analytics. Here’s how to find one

Citizen data scientists can plug the gap in data knowledge within your brand’s marketing team. Here’s how they can and, crucially, how to find them.

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April fools

Content / Insight / Social media

The best pranks from April Fool’s Day 2019

We take a look at some of the best #fakenews to come out of April Fool’s Day 2019.

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The importance of brand partnerships

Insight

Sporting success: 10 of the best brand partnerships and why they work

Brands can promote and position themselves by leveraging the glamour and excitement of sport.

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Selfie culture

Content / Insight

Selfie culture: The effects of facial filters on self-image

Selfies are as popular as ever, but is our obsession with filters becoming a problem?

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