Insight archives -


Our strategists and analysts are constantly exploring new ways to use data to decode audience behaviours and develop meaningful, human insights that inform everything we create. Scroll to discover


Finding its voice: the rise and rise of the new search

Influencer marketing needs to clean up its act in 2019

Insight is in the eye of the beholder: Data challenges and opportunities…

As senior marketers, we increasingly rely on data-driven insights to make important decisions. In order to understand consumer behaviour and the impact of our marketing efforts, the research options are endless and can range from harnessing the power of big data, to running small-scale growth marketing experiments.

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Content / Insight / News / Platform / User experience design

The future is LIVE …

In four year’s time, video will make up 82% of all consumer internet traffic

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Content / Insight

Why you need to take back control of your brand publishing

If you publish branded content, ask yourself this question…

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Insight / Platform

The worst social media fails of 2016

Anyone can do social media, right? Wrong. As these brands demonstrate…

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Active / Insight / News

Leicester City vs. England (and what it means for you)

England failed at Euro 2016 for the same reasons that Leicester succeeded.

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Content / Insight / Social media

Pinterest steps up ad-targeting

Pinterest is becoming content marketers’ favourite platform.

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Insight / Native & programmatic / Performance / Technology

Mediablaze Labs Presents: Project Veto

Although our clients always come first, we like to have some fun ourselves…

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Content / Insight / Social media

Emojis Everywhere – The Smiley Strikes Back

Why it could be considered the world’s fastest growing language…

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Digital strategy / Insight / Performance / Platform

Is the Facebook 20% rule dead?

The much-hated Facebook rule has been the subject of much speculation of late.

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Content / Content strategy / Digital strategy / Insight / Platform

Sustainability: consumers driving change (and profit)

What used to be an eco-hippy fringe market is now a billion dollar industry.

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