Insight archives -


Our strategists and analysts are constantly exploring new ways to use data to decode audience behaviours and develop meaningful, human insights that inform everything we create. Scroll to discover


The art of storytelling: how to speak with your audience, not at them

Memes of Communication

Memes have quickly become a primary form of communication throughout media platforms. Here's why they're important and how your business can use them…

Content vs advertising: where does the smart money go?

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Insight / Millennials / News / Technology

Ask Gen Z: How brands can target the new kids on the block

Move aside, millennials. A new target market is set to be coveted by brands.

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Insight / News

How to apologise (with apologies to Ja Rule… and United)

The now infamous Fyre Festival has given us so much…

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Content / Insight / Platform / Technology / User experience design / Video

360, VR and live streaming: The future of video

Ever fancied yourself as a film director? Well, we’ve got good news for you: your time is nigh. Here are three key video trends set to take off in 2017.

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