Content archives - Page 2 of 3 -
Content vs Advertising - Mediablaze, digital marketing agency

Content / Insight

Content vs advertising: where does the smart money go?

Is content king or does its uneasy bedfellow advertising still have the upper hand?

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Diversity in beauty

Content / Editorial / Insight

Diversity: Why it matters in beauty

Brands and media outlets are still missing the mark – and potential income – when it comes to inclusivity. It’s time to make some changes.  

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Data scientists

Content / Content strategy / Data / Insight / Performance

Citizen data scientists could plug a gap in your marketing analytics. Here’s how to find one

Citizen data scientists can plug the gap in data knowledge within your brand’s marketing team. Here’s how they can and, crucially, how to find them.

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April fools

Content / Insight / Social media

The best pranks from April Fool’s Day 2019

We take a look at some of the best #fakenews to come out of April Fool’s Day 2019.

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Selfie culture

Content / Insight

Selfie culture: The effects of facial filters on self-image

Selfies are as popular as ever, but is our obsession with filters becoming a problem?

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Make content marketing pay

Content / Insight

Yes, you can make content marketing pay. Here’s how…

Building a strong business case for your content marketing is more important than ever, but where do you start?

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Super Bowl 2019 - Football lost, but did advertising win?

Content / Insight / Social media / Video

Super Bowl 2019: football lost, but did advertising win?

Last night’s Super Bowl LIII was historically dull. The final score was 13-3 – the lowest-scoring Super Bowl in history…

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Fitness gamification and smart watches

Active / Content / Digital strategy / Insight / Performance / Web & app development

Fitness gamification: How brands can innovate their health and fitness offering

With the popularity of wearable tech on the rise, opportunities for brands to tap into fitness gamification have never been more prevalent. But what is it and how does it work?

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Influencer marketing needs to clean up its act

Content / Content strategy / Influencer marketing / Insight / Social media

Influencer marketing needs to clean up its act in 2019

If you can’t help but roll your eyes when you hear the word ‘influencer’ then trust me, you’re not alone.

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Health and fitness brands are missing the mark on Britain's most profitable age group

Active / Content / Content strategy / Insight

Health and fitness brands are missing the mark on Britain’s most profitable age group

You’d be forgiven for thinking millennials are the most profitable age group for brands, but this couldn’t be further from the truth.

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