A visit from an old friend in the shape of late-80s Bud Light mascot Spuds MacKenzie. Ghost Spuds returns to help a reluctant socialiser get himself back in the game…
Hero’s Journey – Kia Niro
Melissa McCarthy stars as a gung-ho eco warrior and, erm, well, hilarity ensues…
Romance the Rainbow – Skittles
Relatable tale of love with a backstory that leaves plenty to the imagination…
To ads with a conscience
Daughter – Audi
Tear-jerking take on gender equality.
Born The Hard Way – Budweiser
An immigrant’s epic journey from hatred, to acceptance, to beer-brewing greatness.
The Entire Journey – 84 Lumber
Epic Trump wall riposte from hitherto unknown (well, to us) lumber company 84 Lumber. Edited to show a wire border fence for the ad spot, this is the un-edited original cut that Fox deemed too controversial to air.
To the plain weird…
Brett Favre – Buffalo Wild Wings
Making sense of historical interceptions via witches and aliens…
#AvoSecrets – Avocados from Mexico
Then there’s this oddly hypnotic number. ‘Come and get it, hipsters’.
No roundup of Super Bowl ads is complete without the king of ads from last year.
PuppyMonkeyBaby – Mountain Dew Kickstart Comfortably the best thing to come out of Super Bowl 50. Apologies in advance…