Roger Barr, author at Digital Agency London | Content Marketing Agency - Mediablaze
Roger Barr

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Displaying articles by: Roger Barr Scroll to discover

Data / Insight / Measurement & attribution / Performance

Insight is in the eye of the beholder: Data challenges and opportunities facing CMOs

As senior marketers, we increasingly rely on data-driven insights to make important decisions. In order to understand consumer behaviour and the impact of our marketing efforts, the research options are endless and can range from harnessing the power of big data, to running small-scale growth marketing experiments.

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Active / Content / Inside Mediablaze / Insight / Video

Can branded content really inspire action and sell product?

It’s 2015 and I stumble across Salomon TV and the YouTube film, “Of Fells and Hills”.

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Active / Content / Content strategy / Digital strategy / Influencer marketing / Insight / Personalisation & optimisation / Platform / Technology

5 tips for building active brand digital experiences

Forget campaign microsites – brands need to think about digital experiences as ongoing engagement tools, powered by cutting-edge technology and contextually-relevant personalised […]

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Content / Content strategy / Data / Insight / Media strategy / Performance / Search marketing

4 ways companies SHOULD use content marketing

Companies that see content marketing as a brand-builder will reap the rewards.

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