Roger Barr, author at Digital Agency London | Content Marketing Agency - Mediablaze
Roger Barr

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Content / Insight

Yes, you can make content marketing pay. Here’s how…

Building a strong business case for your content marketing is more important than ever, but where do you start?

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Data / Insight / Measurement & attribution / Performance

Insight is in the eye of the beholder: Data challenges and opportunities facing CMOs

We rely on data to make important decisions – from harnessing the power of big data, to running small-scale growth marketing experiments – the list is endless

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Active / Content / Inside Mediablaze / Insight / Video

Can branded content really inspire action and sell product?

It’s 2015 and I stumble across Salomon TV and the YouTube film, “Of Fells and Hills”.

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Active / Content / Content strategy / Digital strategy / Influencer marketing / Insight / Personalisation & optimisation / Platform / Technology

5 tips for building active brand digital experiences

Forget campaign microsites – brands need to think about digital experiences as ongoing engagement tools, powered by cutting-edge technology and contextually-relevant personalised […]

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Content / Content strategy / Data / Insight / Media strategy / Performance / Search marketing

4 ways companies SHOULD use content marketing

Companies that see content marketing as a brand-builder will reap the rewards.

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