Michael Brook, author at Digital Agency London | Content Marketing Agency - Mediablaze
Michael Brook

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Displaying articles by: Michael Brook Scroll to discover

brand-partnership

Insight

Sporting success: 10 of the best brand partnerships and why they work

Brands can promote and position themselves by leveraging the glamour and excitement of sport.

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fitness gamification

Active / Content / Digital strategy / Insight / Performance / Web & app development

Fitness gamification: How brands can innovate their health and fitness offering

With the popularity of wearable tech on the rise, opportunities for brands to tap into fitness gamification have never been more prevalent. But what is it and how does it work?

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Active / Content / Insight / Millennials / Platform

The 5 worst hashtags in #history

Just a myriad of hashtag disasters that have littered recent memory…

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Content / Content strategy / Insight

Creating content at scale (and at speed)

Bigger, better, faster. It’s easy when you know how.

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Content / Data / Insight / Performance / Platform / Technical SEO

6 things you need to know about B2B content strategy

Everything you need to know to make sure your B2B content is on point.

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Insight / News

How to apologise (with apologies to Ja Rule… and United)

The now infamous Fyre Festival has given us so much…

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Active / Insight

Our pick of 2017’s Super Bowl ads

From the funny, to the thought-provoking, to the plain weird

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Content / Insight / Performance

The P-word and why it’s holding you back

Don’t let it be a drain on your content aspirations

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Content / News / Technology

Mediablaze launches DALI KATCH with influencer-powered content

Over 100 influencers in 17 different countries share the sound they love.

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Content / Insight

Why you need to take back control of your brand publishing

If you publish branded content, ask yourself this question…

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Insight / Platform

The worst social media fails of 2016

Anyone can do social media, right? Wrong. As these brands demonstrate…

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Active / Insight / News

Leicester City vs. England (and what it means for you)

England failed at Euro 2016 for the same reasons that Leicester succeeded.

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Content / Insight / Social media

Pinterest steps up ad-targeting

Pinterest is becoming content marketers’ favourite platform.

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Insight / Native & programmatic / Performance / Technology

Mediablaze Labs Presents: Project Veto

Although our clients always come first, we like to have some fun ourselves…

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Content / Insight / Social media

Emojis Everywhere – The Smiley Strikes Back

Why it could be considered the world’s fastest growing language…

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Digital strategy / Insight / Performance / Platform

Is the Facebook 20% rule dead?

The much-hated Facebook rule has been the subject of much speculation of late.

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Content / Content strategy / Digital strategy / Insight / Platform

Sustainability: consumers driving change (and profit)

What used to be an eco-hippy fringe market is now a billion dollar industry.

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Content / News / Platform / Technical SEO

Facebook Reactions: what it means for brands

Until now, there’s been little you can do to show distaste for a branded post.

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Content / News

Timberland appoints Mediablaze as global content agency

Mediablaze will manage and produce its digital, social and print content.

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Content / Insight / Platform

Social media for marketers

Too many brands feel they should be on social media because their rivals are.

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Content / Insight

Content marketing and commerce – creating the ‘desire to buy’

Content marketing and commerce have been linked since the dawn of publishing.

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