In recognition of this year’s Black History Month we’re speaking to Cordell Burke, a seasoned creative director at Up There Everywhere, about his experiences as a person of colour and the steps we still need to take as an industry to ensure everyone is represented fairly.
When the world is battling a pandemic, fighting for equality and decoding fake news, some beauty brands have realised there can, and should, be more power behind an Instagram post than just a pretty picture.
How brands and influencers work together and communicate with their audiences is changing, fast.
Across the industry, in Q2 2020 alone, many brands have secured funding to accelerate business growth.
The anguish of Covid-19 has prompted a craving for solidarity and fellowship, highlighting the powerful role of micro-influencers.
Storytelling isn’t as quaint as it sounds. It’s a powerful way to connect with customers, grow your brand and ultimately improve your bottom line.
The last few months have put a spotlight on digital content. Here’s how you can make it work for you.
Open and transparent interactions with your customers now will pay dividends in the long-term.