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fitness gamification

Active / Content / Digital strategy / Insight / Performance / Web & app development

Fitness gamification: How brands can innovate their health and fitness offering

With the popularity of wearable tech on the rise, opportunities for brands to tap into fitness gamification have never been more prevalent. But what is it and how does it work?

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Active / Content / Content strategy / Insight

Health and fitness brands are missing the mark on Britain’s most profitable age group

You’d be forgiven for thinking millennials are the most profitable age group for brands, but this couldn’t be further from the truth.

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Digital consultancy / Insight / Technology

Have we reached the tipping point for AR?

Mediablaze developer Joshua Swanson takes a look into the future of AR.

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Influencer marketing

Influencers and disclosure – the celebrity endorsement

Celebrities and social media stars investigated for not labelling posts

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Paid social

Facebook trials augmented reality for advertisers

AR functionality is coming to a platform near you very soon.

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