Blog - Digital Agency London | Content Marketing Agency - Mediablaze

Insight

Content vs advertising: where does the smart money go?

Is content king or does its uneasy bedfellow advertising still have the upper hand?

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Insight

The four-year itch: Why CMOs stay in their roles for such a short time and what it means for marketing

With CMOs jumping ship more regularly than ever, it’s more important than ever to have a robust marketing plan in place…

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Insight

Marketing is no longer about advertising – it’s about the whole brand experience

The days of ‘stack ’em high, sell ’em cheap’ are over. Brands who want real cut-through need to think carefully about the brand experience they deliver to their customers.

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Insight

Pride 2019: what we learned about LGBTQ+ marketing

Brands came out in their droves to support Pride month this year. Here are just a few of our favourite campaigns…

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digital_transformation

Digital consultancy / Insight

Why your company needs to change its culture now – and how to do it

Digital transformation brings with it a unique set of issues. Chiefly, how do you encourage your staff to drive the cultural change necessary to make it a success?

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Insight

The challenges of marketing in hyper-growth companies – and how to solve them

Do you know where to invest your marketing budget to drive growth? Here’s why keeping your marketing hyper-measurable is key to delivering results.

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Insight

Cyberchondria: Is technology fuelling the worried well?  

Fitness trackers and health gadgets are arming us with a host of information about our well-being, but is that always a good thing?

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Platform

The need for speed: Why brands should prioritise site speed – and how to do it

Google’s algorithm now means site speed is as critical as the keywords you rank for. Here’s how to avoid getting penalised for a slow site…

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Health apps

Data / Insight

Healthy and Appy? Why data integration holds the key

Wellness is big business. We look at the impact of data integration on this multi-billion dollar industry…

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Editorial / Insight

Diversity: Why it matters in beauty

Brands and media outlets are still missing the mark – and potential income – when it comes to inclusivity. It’s time to make some changes.  

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data_scientists

Insight

Citizen data scientists could plug a gap in your marketing analytics. Here’s how to find one

Citizen data scientists can plug the gap in data knowledge within your brand’s marketing team. Here’s how they can and, crucially, how to find them.

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Content / Insight / Social media

The best pranks from April Fool’s Day 2019

We take a look at some of the best #fakenews to come out of April Fool’s Day 2019.

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