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Selfie culture: The effects of facial filters on self-image

Finding its voice: the rise and rise of the new search

“Alexa, turn off all lights please”. For a moment, nothing happens – until I remember that we changed the command from “all lights” to “the living room”. I let out a sigh – I feel like a complete idiot.

Sporting success: 10 of the best brand partnerships and why they work

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Insight

Citizen data scientists could plug a gap in your marketing analytics. Here’s how to find one

Citizen data scientists can plug the gap in data knowledge within your brand’s marketing team. Here’s how they can and, crucially, how to find them.

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Content / Insight / Social media

The best pranks from April Fool’s Day 2019

We take a look at some of the best #fakenews to come out of April Fool’s Day 2019.

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Content / Insight

Yes, you can make content marketing pay. Here’s how…

Building a strong business case for your content marketing is more important than ever, but where do you start?

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Content / Insight / Social media / Video

Super Bowl 2019: football lost, but did advertising win?

Last night’s Super Bowl LIII was historically dull. The final score was 13-3 – the lowest-scoring Super Bowl in history…

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fitness gamification

Active / Content / Digital strategy / Insight / Performance / Web & app development

Fitness gamification: How brands can innovate their health and fitness offering

With the popularity of wearable tech on the rise, opportunities for brands to tap into fitness gamification have never been more prevalent. But what is it and how does it work?

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Content / Content strategy / Influencer marketing / Insight / Social media

Influencer marketing needs to clean up its act in 2019

If you can’t help but roll your eyes when you hear the word ‘influencer’ then trust me, you’re not alone.

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Active / Content / Content strategy / Insight

Health and fitness brands are missing the mark on Britain’s most profitable age group

You’d be forgiven for thinking millennials are the most profitable age group for brands, but this couldn’t be further from the truth.

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Digital consultancy / Insight / Technology

Have we reached the tipping point for AR?

Mediablaze developer Joshua Swanson takes a look into the future of AR.

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Influencer marketing

Influencers and disclosure – the celebrity endorsement

Celebrities and social media stars investigated for not labelling posts

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